Cryptocurrency SEO: Is It Necessary For a Project’s Success?

Kimberly Forsythe
9 min readJan 5, 2022


What Is Cryptocurrency SEO?

Generally speaking, SEO is the process of improving your website’s organic search rankings in popular search engines. But what does that have to do with cryptocurrency? Well, given the popularity of cryptocurrencies over the last few years, many people are now looking for information about cryptocurrencies AND searching for these terms online.

This means that if you’re able to rank for keywords such as “bitcoin”, “ethereum”, and “cryptocurrency” you’ll likely be able to tap into a large audience of people looking for information about your coin.

This makes SEO in the cryptocurrency niche very important, but it’s also quite challenging. This article will take you through the fundamentals of SEO and how it applies to cryptocurrency websites!

Do Crypto and Blockchain Projects Need SEO to Succeed?

The simple answer is YES. The more complex answer is, well it’s complicated. Everyone has their own opinion on this topic, but I’m going to give you mine.

I believe that for smaller projects (projects with less than 50 million USD market cap), SEO can make a significant difference in the success of the project…BUT…it’s not a guarantee.

The problem with SEO in recent years is that there’s been a ton of people jumping on the bandwagon and doing shady things to try and get their website to rank. This means that your website could end up competing against websites with thousands (or millions) of crappy backlinks which makes it very difficult if not impossible for you to rank above them.

The good news is that this also means that if you do your SEO right, rank high for a few months, and build up some authority and trust in the eyes of search engines (and website visitors), you’ll likely stay ranked high for years to come.

As Google cracks down more and more on shady SEO practices, it’s become more important than ever to do SEO the right way in order for it to have a positive impact on your website. This is especially true when it comes to attracting new users and potential investors who are looking for information about your cryptocurrency. But, even more…



Kimberly Forsythe

I lean so far to the left that I circle back to the right & vice versa. Beware: I have a Paradox Mindset.